VPO Sadwan, Teh - Nurpur, Distt - Kangra, Himachal Pradesh


The Fashion (hereinafter referred to as “We” “Our” “Us”) is concerned about the privacy of its users (hereinafter referred to as “You” “Your” “Yourself”) accessing its website located at https://thefashion.co.in and has provided this Privacy Policy to familiarise You with the manner in which We collects, uses and discloses Your information collected through the Website and is made a part of and incorporated into the Site’s Terms and Conditions. If you do not agree with the terms and conditions of this policy, please do not proceed further to use this website. This Privacy Policy communicates how, when, and why we gather information about our customers and what we do with it


If you subscribe to The Fashion Subscription and/or place an order through thefashion.co.in, We will ask you for your name, e-mail address, shipping address, telephone number and debit/credit card information or certain other personally identifiable information about yourself. We use this information to process and fulfill your order and to notify you of your order status. All archived debit/credit card information is maintained in a secure and safe environment. Telephone numbers and e-mail addresses are used to contact you regarding your order. In addition, when you respond to a contest, survey, questionnaire, sweepstakes or other promotional feature, we may ask you for your name, address and email address or other Personal Information. We do not collect any Personal Information about You unless it is voluntarily provided by you. We will never sell or rent Your Personal Information, including your e-mail address, with any third party.

In addition, we may also collect non-personally identifiable information, such as IP host address, pages viewed, browser type, duration and frequency of visits, and other data, and may aggregate any information collected in a manner which does not identify any individual. Information obtained in connection with the Site may be intermingled with and used by us in conjunction with information obtained through sources other than the Site, including both offline and online sources.


  • to facilitate your use of the Website
  • to respond to your inquiries or fulfill your requests for information about the various services
  • to provide you with information about The Fashion products/services and to send you information, materials, and offers from The Fashion
  • to send you important information regarding the website, changes to The Fashion terms, conditions, and policies and/or other administrative information
  • to send you surveys and marketing communications that The Fashion believes may be of interest to you
  • to personalize your experience on the website and The Fashion other websites by presenting advertising, products and offers tailored to you
  • to help you address your problems with the website including addressing any technical problems;
  • if you purchase any content or avail of any service from the website, to complete and fulfil your purchase, for example, to have your payments processed, communicate with you regarding your purchase and provide you with related customer service
  • for proper administering of the website
  • to conduct internal reviews and data analysis (e.g., to determine the number of visitors on various web pages in the website) for the website
  • to improve the services, content and advertising on the website
  • to protect the integrity of the website
  • to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law.

The Fashion may disclose aggregated information about the use of the website, but it will never contain Personal Information. The Fashion does not disclose Personal Information to third parties in the normal course of operations. However, in situations when The Fashion is legally obligated to disclose information to the government or other third parties, The Fashion will do so.

We will not share or disclose your information to anyone except as described in this Privacy Policy. We use Personal Information in order to give you a more enjoyable convenient shopping experience and to help us identify and/or provide information, products or services that may be of interest to you. We use your Personal Information to support and enhance your use of the Site and its features, including without limitation: fulfilling your order; providing customer service; tracking email invitations you send; and otherwise supporting your use of the Site. We may also track your past purchases to provide you with a personalized profile of your shopping history. In addition, we may notify you about new services or special promotional programs, or send you offers or information. In connection with their performance of services to maintain and operate the Site and certain features on the Site, certain trusted third parties may be permitted to access your information. For example, we may use third parties to host the Site; operate various features available on the Site; send emails; analyze data; provide search results and links and assist in fulfilling your orders. Unless you specifically consent to the disclosure of your Personal Information, aside from us, only our affiliates, technical consultants, third party auditors and other third parties who make our Site available, enhance its functionality, assist with the processing of your purchases, or provide associated services and/or who deal with you in delivering content, samples, products, gifts and prizes, have access to this information, and we require them to agree that they are covered by this policy.

Please note that The Fashion reserves the right to and may disclose Personal Information about you in response to (a) requests from local, state or law enforcement officials; (b) any judicial, administrative or similar proceeding or order, such as subpoena; (c) if required by law; or (d) to investigate suspected fraud, harassment, physical threats, or other violations of any law, rule or regulation, the Site rules or policies, or the rights of third parties or to investigate any suspected conduct which we deem improper. Please also note that we do reserve the right to transfer your Personal Information and other information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganization, stock sale or other change in control. In such a circumstance the Transferee would be bound by the terms of this Privacy Policy. We use non-personally identifiable information in the aggregate, so that we can improve the Site and for business and administrative purposes. We may also use or share with third parties for any purpose aggregated data that contains no personally identifiable information.

If you submit your email address to be added to a mailing list or Sweepstakes or other promotion, we will use the email address for the sole purpose of sending you announcements, special offers from The Fashion and its promotional partners along with site updates. Each email we send will contain information on how to unsubscribe from our mailing list. You can also unsubscribe by sending an email to support@thefashion.co.in.

To protect your privacy and security, we will verify your identity before granting access or making changes to your personally identifying information. If you have registered your account on www.thefashion.co.in, your registered user ID and Password are required in order to access your profile information.

The Fashion offers various contests to enhance interests of users, in which you can provide us various pictures or videos of yours. These photographs or videos will be made public and can be viewed by anyone using The Fashion official website or social networking pages. So, participating in any such contest assures consent from your side that your content is going to be public.

The Fashion uses some third parties to administer a limited set of advertisements on our website and portals. During this process, no personal information is leaked. However, aggregate profile information, such as user community, may be used in the selection of advertising to make sure that it has relevance to the user. On some banner ads, an embedded pixel may be present, and while it does not associate with a cookie or other personal profile information, it may return session connection information that allows advertisers to better determine how many individual users have clicked on the ad banner.

Although we provides full security and secrecy to your personal information, we urge you to be careful with very sensitive information and do not share it with any third party claiming to be related to us on separate emails/phone calls etc. The Company disclaims any and all liabilities towards any such claims that have arisen due to your own negligence or willful misconduct and the Company takes no responsibility of the same.

By using this webite and/or by providing your information, you acknowledge our use of your personal information in the manner as set out in this Privacy Policy. Any changes to our privacy policy will be communicated through our Web site at least 10 days in advance of implementation.